BBDO GO & JWT Top Creative Rankings - adobo Magazine Online

This year, the Campaign Brief Asia Creative Rankings hit the decade mark, and its latest release generated a lot of press, thanks to the Roger Makak controversy. (For the full story, turn to page 6.) Manila creatives who have been elevated in the Asia Rankings will benefit from the boost in the buzz.

Malaysian Gavin Simpson, former ECD of O&M Manila, would have been Philippine’s No.1 creative person again this year, had he not moved to the O&M Hong Kong office. Sitting at No. 27 in the Asia ranking, Gavin would have, hypothetically, been ahead of David Guerrero of BBDO Guerrero Ortega, who is currently No. 1 in the Philippines and No. 35 in Asia.

Gavin’s brief stint in the Manila office brought in a creative renaissance. The agency had big wins for the Pond’s “Pore” billboard campaign and the Philippine Daily Inquirer “Volcanic Ash” print campaign. The wins pushed O&M’s Lito Gemora (9) and Mike Sicam (10) up and into the Circle of 10.

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BBDO Guerrero Ortega has been ranked No. 1 in the Philippines for three consecutive years, an achievement unmatched by any other Philippine agency. Four of their creative talents fall in the Top Ten in the country: David Guerrero (1), Joel Limchoc (2), Simon Welsh (3) and Joni Caparas (5). The agency won Cannes Lions for their Childhope “Chalk”, WWF “Thermometer”, Pizza Hut “Bikers,” and FedEx “Delivery” campaigns.

A consistent award-winner at major shows, Dave Ferrer of JWT Manila moved one slot down to No. 4 (55th in Asia) after being in the Top Three last year. His work for the ADFEST Gold winner, Greenpeace “Trees” print and poster campaign and the Cannes Gold winner “Lotus Spa” radio campaign, kept Dave in the top ranks. The agency’s latest product should keep Dave and JWT in upper end next year.

His former creatives directors, Tin Sanchez (12) and Brandie Tan (16) remain in the Top 20. They are currently co-ECDs in Lowe Vietnam. Joey Ong, who moved to JimenezBasic from JWT (as of the Ranking’s release date), gained the 6th slot with credit from the Greenpeace “Trees” campaign.

Coming from down south, the Y&R babes Leigh Reyes and Trish Uy, who were the creatives behind the Soroptimist Malaysia “Bullets/Ships/ Crosses” print and poster campaign, rose up to for the 7th and 8th slots. ECD Melvin Mangada of TBWA\ Santiago Mangada Puno landed at No. 14, with Creative Juice (TBWA)’s Tanke Tankeko landing at No. 20. In total, 36 made it in this year’s Campaign Brief Asia’s Creative Ranking.

The hottest ad agencies in Manila are BBDO Guerrero Ortega, JWT Manila and Ogilvy Manila. They are followed by TBWA \ Santiago Mangada Puno (4), Y&R from nowhere at (5) and with relative newcomer DM9 JayMeSyfu Manila making it to 6th place.