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Global News
Intelligence: McCann Worldgroup Research Reveals That We’re at a Pivotal Moment in History Where Traditional Age Norms Are No Longer True
MANILA, PHILIPPINES – Age-based demographic segmentation and targeting is a method that has always been used. However, a new global…
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Global News
Intelligence: McCann Worldgroup’s “The Truth About Global Brands” Research Emphasizes Brands’ Impact in Influencing Local Cultures
SINGAPORE — People around the world report an increasing preference for local culture and perspectives along with a rising distrust…
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