fbpx
SheCreative Network

BBDO/Proximity Malaysia enriches senior team

ASIA-PACIFIC – BBDO/Proximity Malaysia has made two key senior hires and promoted a senior staff member in order to meet the changing business needs of an agency that has been winning a variety of new businesses. Collectively, the three senior personnel have amassed years of valuable experience in delivering communication solutions across all media channels for a variety of brands.
 
VJ Anand has been promoted to Associate Creative Director of Proximity Malaysia to further strengthen Proximity’s footprint in the Malaysian digital landscape. VJ first joined Proximity Malaysia a year ago as Creative Group Head and was tasked with elevating Proximity’s creative standards and in order to do that, he had to assemble a formidable creative team. He has since built a creative force to be reckoned with.
 
“I am confident that VJ will guide Proximity to deliver digital communications like no other. Proximity continues to grow and gain the respect of clients, and it has a fantastic reputation in the industry for being the digital agency to look out for,” said Group Chief Executive Jennifer Chan.
 
Additionally, BBDO/Proximity Malaysia is pleased to announce the appointment of Faizah Marzuki, fondly known as Fay, as Group Account Director with immediate effect. Fay will be at the helm of a newly assembled team tasked to address the needs of BBDO/Proximity’s growing business and that of its clients.
 
“With Fay’s vast experience and leadership skills, we’re confident that she and her team will perform exceptionally well on our client’s business,” Chan said.
 
A graduate of Boston University, Fay is no stranger to the advertising industry. She first began at Foote, Cone & Belding, working on the major Telco brand TMTOUCH and launched the brand’s first prepaid card within her first month. During her tenure there, she worked on multiple brands ranging from Standard Chartered Bank, to Yellow Pages, to Samsung.  She also worked on a regional Samsung project in Singapore for nine markets.
 
Since then Fay has worked with Leo Burnett, working on key businesses such as McDonald’s, Herbal Essences and Rejoice. Her career then took her to HSBC’s marketing department before she joined FCB to work on Fonterra (known as New Zealand Milk). Over the last few years, other accounts she has worked on include McDonald’s, Kraft (Oreo), SC Johnson & Sons, The British Council, CIMB Principal, PETRONAS, SK-II, Olay and Whisper.
 
Also joining Fay is Adrian Sng, who has been appointed Group Account Director with immediate effect. 
 
Sng has almost two decades of experience in the advertising and customer relationship management industry. He started his career at Ogilvy as a fledgling account executive before joining Wunderman, followed by Ogilvy One. Prior to this, Sng was with BBDO/Proximity Malaysia for more than four years, working on the KFC business. He has returned to BBDO to support the agency’s new business developments. He comes with a wealth of experience, having had the privilege of working on various categories such as finance, Fast-Moving Consumer Goods (FMCG), Fast Food, Tobacco, Automotive, Electronics and Paints.
 
On Sng’s appointment, Chan said: “We’re happy to welcome Adrian back on board with us. As nothing can take the place of experience, he is poised to help BBDO/Proximity grow and ensure that we go the extra mile for our clients’ brands.”

Partner with adobo Magazine

Related Articles

Back to top button