McDonald’s
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Campaign Spotlight
Leo Burnett and McDonald’s turn up the heat with new ‘Make It Hot’ platform as the McSpicy® x Frank’s RedHot® collab returns
LONDON, UK – Following the success of last year’s ‘hottest drop’, McDonald’s and Leo Burnett are turning up the heat once…
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Campaign Spotlight
McDonald’s tempts office workers with delicious spreadsheets via DDB Sydney and OMD Sydney
SYDNEY, AUSTRALIA – As Aussies get back to the grind, Macca’s is reminding office workers that there’s a simple way to…
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Campaign Spotlight
McDonald’s Philippine’s latest film, ‘Love Ko ‘To Forever!’, will make you believe in love that endures
MANILA, PHILIPPINES – This Valentine’s season, McDonald’s is tugging at the heartstrings of Filipinos with its latest campaign, #ForeverDate, which celebrates…
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Campaign Spotlight
McDonald’s and Leo Burnett celebrate unique fan truths in new platform Only at McDonald’s
LONDON, UK – McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic…
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Campaign Spotlight
McDonald’s celebrates Australia’s favorite question ‘Macca’s run?’ in summer campaign via DDB Sydney
SYDNEY, AUSTRALIA — DDB Group Sydney, OMD, and McDonald’s Australia are celebrating summer with a new integrated campaign posing the question…
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Brand & Business
New ‘Reclassified’ designs by McDonald’s aim to transform public school spaces
MANILA, PHILIPPINES — McDonald’s Philippines remains steadfast in its commitment to improving public school classrooms across the country through its…
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Campaign Spotlight
Leo Burnett relaunches McDonald’s Saver Menu with humorous ‘Actually get your money’s worth’ campaign
LONDON, UK — Leo Burnett and McDonald’s have relaunched the Saver Menu with “Actually Get Your Money’s Worth,” designed to highlight the range…
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Brand & Business
McDonald’s Philippines celebrates YouthWorks PH program’s first batch of trainee graduates
MANILA, PHILIPPINES — McDonald’s Philippines (Golden Arches Development Corporation), led by George T. Yang, Founder and Master Franchise Holder of the…
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Awards News
DDB and McDonald’s win big at Hong Kong Effie Awards
HONG KONG — DDB Group Hong Kong emerged as the big winner at the recently held Hong Kong Effie Awards, taking…
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Campaign Spotlight
McDonald’s and Leo Burnett confirm fan favorite McRib’s return to UK after decade
LONDON, UK — After weeks of fanning the flames of speculation and several “accidental” hints, McDonald’s has officially confirmed what fans…
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Awards News
McDonald’s ‘Ride the arches’ sweeps PANATA Brand Effectiveness Awards 2024
MANILA, PHILIPPINES — The PANATA Brand Effectiveness Awards 2024 marked a milestone with its crystal anniversary, a night where the…
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adoboPicks
Buckets, coins, and creative apologies: Bid farewell to August with these 5 standout campaigns
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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Campaign Spotlight
Grimace shakes up McDonald’s UK 50th Birthday bash with limited-edition surprise
LONDON, UK — Following the launch of McDonald’s 50th Birthday last month, McDonald’s UK, working with its agency partners, has unveiled a final surprise to…
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