McDonald’s
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Brand & Business
Max Out the Twist: McDonald’s Twister Fries are back for a limited time only
MANILA, PHILIPPINES – Comeback is real! Due to popular demand, the much-loved Twister Fries are back at McDonald’s – but…
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Campaign Spotlight
McDonald’s and Leo UK unite Filet-O-Fish fans nationwide with revival of forgotten Facebook fan group from 2012
LONDON, UK – McDonald’s are playfully reviving an old Facebook group from 2012 dedicated to the Filet-O-Fish®️, to celebrate the product’s…
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New Business
McDonald’s expands “McFamily of Agencies” with new CRM partner MRM
UTRECHT, NETHERLANDS – McDonald’s Netherlands has added the global marketing agency MRM to its ‘McFamily of Agencies.’ MRM has been appointed the new AOR partner…
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Campaign Spotlight
Leo Burnett and McDonald’s turn up the heat with new ‘Make It Hot’ platform as the McSpicy® x Frank’s RedHot® collab returns
LONDON, UK – Following the success of last year’s ‘hottest drop’, McDonald’s and Leo Burnett are turning up the heat once…
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Campaign Spotlight
McDonald’s tempts office workers with delicious spreadsheets via DDB Sydney and OMD Sydney
SYDNEY, AUSTRALIA – As Aussies get back to the grind, Macca’s is reminding office workers that there’s a simple way to…
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Campaign Spotlight
McDonald’s Philippine’s latest film, ‘Love Ko ‘To Forever!’, will make you believe in love that endures
MANILA, PHILIPPINES – This Valentine’s season, McDonald’s is tugging at the heartstrings of Filipinos with its latest campaign, #ForeverDate, which celebrates…
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Campaign Spotlight
McDonald’s and Leo Burnett celebrate unique fan truths in new platform Only at McDonald’s
LONDON, UK – McDonald’s and Leo Burnett have unveiled Only at McDonald’s, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic…
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Campaign Spotlight
McDonald’s celebrates Australia’s favorite question ‘Macca’s run?’ in summer campaign via DDB Sydney
SYDNEY, AUSTRALIA — DDB Group Sydney, OMD, and McDonald’s Australia are celebrating summer with a new integrated campaign posing the question…
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Brand & Business
New ‘Reclassified’ designs by McDonald’s aim to transform public school spaces
MANILA, PHILIPPINES — McDonald’s Philippines remains steadfast in its commitment to improving public school classrooms across the country through its…
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Campaign Spotlight
Leo Burnett relaunches McDonald’s Saver Menu with humorous ‘Actually get your money’s worth’ campaign
LONDON, UK — Leo Burnett and McDonald’s have relaunched the Saver Menu with “Actually Get Your Money’s Worth,” designed to highlight the range…
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Brand & Business
McDonald’s Philippines celebrates YouthWorks PH program’s first batch of trainee graduates
MANILA, PHILIPPINES — McDonald’s Philippines (Golden Arches Development Corporation), led by George T. Yang, Founder and Master Franchise Holder of the…
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Awards News
DDB and McDonald’s win big at Hong Kong Effie Awards
HONG KONG — DDB Group Hong Kong emerged as the big winner at the recently held Hong Kong Effie Awards, taking…
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Campaign Spotlight
McDonald’s and Leo Burnett confirm fan favorite McRib’s return to UK after decade
LONDON, UK — After weeks of fanning the flames of speculation and several “accidental” hints, McDonald’s has officially confirmed what fans…
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