McDonald’s
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Campaign Spotlight

Campaign Spotlight: The McSpicy’s absence makes the tummy grow fonder in new ad from Leo Burnett Manila and McDonald’s
MANILA – How does one feel when missing something so integral to one’s existence? In the case of Tony Labrusca…
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Digital News

Happy Meal play time made better with McDonald’s Happy Studio App
Customers across the globe have always enjoyed McDonald’s iconic Happy Meal. Highly collectible, each Happy Meal release comes with a…
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BREAKING NEWS: McDonald’s Philippines assigns OMD as media AOR
MANILA – McDonald’s Philippines is consolidating its media business with OMD effective January 1, 2018. The global alignment of McDonald’s…
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Campaign Spotlight

Campaign Spotlight: It’s all about the coffee in DDB Group Hong Kong’s latest activation for McDonald’s McCafé
Following the introduction of its enticing new Cocoa Tazza brew, McDonald’s is back with a social experiment that takes customers…
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Campaign Spotlight

Campaign Spotlight: Get your dose of feel-good kilig with McDonald’s and Leo Burnett Manila’s new video
MANILA – Who knew that August is Romance Awareness Month? Yet another reason for us to express and share love…
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Videos

adoboLIVE! Christina Lao, Marketing Director at McDonald’s Philippines, on earning two spots in the YouTube Ads Leaderboard
The McDonald’s Marketing Director proudly talks about getting both ‘Kaya Niya, Kaya Mo’ and ‘The Boy Who Loves To Study’…
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Philippine News

Digital: Two McDonald’s online videos lauded at YouTube Ads Leaderboard
MANILA – Stories that give a glimpse into the characters’ continuing journey leave an impact with Filipinos. This is what…
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Campaign Spotlight

Campaign Spotlight: Alden Richards stars as ‘Prinsipe Cariñoso’ in latest ad by McDonald’s Philippines and Leo Burnett Manila
(Updated) MANILA — In a style reminiscent of black-and-white Pinoy films from the 60s, the newest ad by McDonald’s Philippines…
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Global News

Cannes Lions 2017: Hermann Vaske of The Emotional Network asks “Why are we creative?”
CANNES – What is creativity? Perhaps no question cuts to the core of the Cannes Lions International Festival of Creativity…
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Campaign Spotlight

Campaign Spotlight: Leo Burnett Manila and McDonald’s Philippines play the waiting game this Father’s Day
MANILA – For most fathers, the beginning of their shift into fatherhood begins with waiting. Waiting outside a hospital delivery…
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Press Release

Go bananas with the Despicable Me 3-themed Happy Meal and menu items at McDonald’s!
MANILA – It’s Minions Mania on May 31 as the mischievous Minions take over McDonald’s with the return of the…
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