McDonald’s
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Campaign Spotlight

Campaign Spotlight: Leo Burnett London is at It Again with New McDonald’s McCafé Campaign Poking Fun at the Clichés of the Coffee World
LONDON, ENGLAND – Building on the success of its Great tasting coffee, simple campaign over the last 3 years, McDonald’s…
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Campaign Spotlight

Campaign Spotlight: McDonald’s Celebrates the Community of Often Unnoticed People Working Throughout the Night with Leo Burnett
LONDON, UNITED KINGDOM – McDonald’s and Leo Burnett London have today launched an integrated campaign ‘Night workers’, recognising and celebrating…
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Press Release

Brand Business: Challenging Gender Narratives, All-women teams run McDonald’s stores in the Philippines for International Women Day
MANILA – Female employees of McDonald’s Philippines’ took over all McDonald’s restaurants nationwide as they led store operations in celebration…
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Press Release

Brand & Business: McDonald’s Philippines Sustains Double Digit Growth with Innovations Driving Enhanced Customer Experience
MANILA, PHILIPPINES – Quick service restaurant giant McDonald’s Philippines, majority owned and led by Chairman & Founder Dr. George T.…
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Press Release

Brand & Business: McDonald’s Adds Books as A New Option to Every Happy Meal with New ‘Happy Meal Readers’ Program
MANILA, PHILIPPINES – Making way for families to have more fun bonding moments together, McDonald’s is launching the Happy Meal…
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Press Release

Food: McDonald’s Brings Back its Tastiest Catch with the Return of ‘Fish and Fries’, for a Limited Time Only
MANILA, PHILIPPINES – McDonald’s is bringing back the beloved Fish and Fries starting February 14 as a seafood alternative nearing the Lent…
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Campaign Spotlight

Campaign Spotlight: Leo Burnett London Makes People Think about McDonald’s Without Ever Mentioning the Brand
LONDON, UK – Building on McDonald’s heritage of iconic out of home advertising, this latest instalment serves time relevant reminders…
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Campaign Spotlight

Campaign Spotlight: Everything We Need Is In Our Phones (Even Our McDonald’s Coupons!), According to Wunderman Thompson PH
MANILA, PHILIPPINES — McDonald’s is bringing its global mobile app to the Philippines in partnership with agency Wunderman Thompson. The…
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Digital News

Brand & Business: McDonald’s Launches New App with Exclusive Deals and Discounts for Front Counter, Take-Out Counter, and Drive-Thru
MANILA, PHILIPPINES — It’s out with the old and in with the new, as McDonald’s welcomes the year with a…
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Campaign Spotlight

Campaign Spotlight: McDonald’s Surprised Motorists on Payday Friday with Free Fries, Partnering with Leo Burnett Manila
MANILA, PHILIPPINES — With the holidays fast approaching, the traffic situation in Metro Manila is bound to get even worse…
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Campaign Spotlight

Campaign Spotlight: McDonald’s Captures and Celebrates the Precious, Everyday “Sarap” Moments with Leo Burnett Manila
We always look forward to milestones and celebrations that serve as breaks from the daily grind. But if we look…
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Events

Events: McDonald’s Brings Back the Stripes Run towards Children’s Literacy, Celebrating 10 Years of Bringing Families Together
MANILA, PHILIPPINES — McDonald’s Stripes Run is back on its 10th year! This December 1, 2019 at the SM Mall…
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Campaign Spotlight

Campaign Spotlight: McDonald’s Helps Families Get “Reindeer Ready” In Campaign Made Together with Leo Burnett and OMD UK
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a lovable reindeer brought alive by one…
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