Singapore – Asia Brewery, second largest brewery in the Philippines with 10% market share, has appointed TNBT’s CRUSH Philippines to handle advertising and communications for three of its major brands, ZeroCal, 100 Plus and Absolute Water. CRUSH Philippines is part of the TNBT SEA network of communications groups
“We are excited to be working with not just one, but three well-established brands under Asia Brewery,” said Marco Nieto, CRUSH Philippines managing director. Asia Brewery is one of companies owned by local tycoon Lucio Tan.
CRUSH will develop a full campaign for ZeroCal as a no calories, no carbohydrates and no caffeine drink for the empowered female that includes outdoor media, while it needs to build national brand awareness for 100 Plus, an isotonic beverage.
With a UNICEF tie-up, CRUSH will create Absolute Water’s chief CSR project designed for the benefit of rural areas, the campaign includes installing pipes for running water. Other CSR projects involve special events and activation. Absolute Water is the Philippines’s second largest selling bottled water brand.
