ASIA-PACIFIC – SINGAPORE, APRIL 3, 2013 – Tiger Beer has delegated content creation for its global digital and social properties to iris, following a four-way pitch with undisclosed agencies.
iris has existing brand design assignments and sponsorship activation projects (Tiger Street Football and Tiger Translate) with the beer brand.
iris Singapore managing director Craig Mapleston comments: "With Tiger really embracing its proud Asian heritage, we’ve created a branded content platform that unearths the drivers of Asia’s modern cultural renaissance. Using Tiger’s digital and social assets, we can share these stories, amplify Tiger’s real-world activities from around the world and create a new level of active participation with the Tiger brand."
The appointment takes effect April 2013, ahead of the re-launching of Tiger Beer’s website (tigerbeer.com) in May.
