GLOBAL – NEW YORK, USA, NOVEMBER 2011: NEW YORK (November 10, 2011) – Fuzzy bunnies, baby chicks, talking bears and smiling clouds. They’re all part of that magical, ONEderful place where deadlines give way to creative euphoria and that one, elusive idea suddenly hits you.
This year’s One Show recognizes that ONEderful world with a whimsical new marketing campaign, created by Washington, DC-based agency Design Army. The 2012 One Show Call for Entries poster is the centerpiece of the campaign and features information and categories for all four of The One Club’s annual awards shows: the One Show, One Show Design, One Show Interactive and One Show Entertainment. The deadline to enter all shows is January 31, 2012.
"Last year, the One Show received 20,000 submissions from 61 countries for the three competitions and we look forward to expanding our worldwide creative community even further in 2012," says Kevin Swanepoel, president of The One Club.
Winners will receive coveted Gold, Silver and Bronze Pencils at three award shows the week of May 7th, 2012 in New York City. The One Show, One Show Interactive and One Design awards shows are all presented as a part of Creative Week NYC, a celebration of creativity in advertising design and new media, which runs May 7th-13th, 2012.
One Show Entertainment, celebrating the best branded entertainment of the year, will take place in Los Angeles in June of 2012.
A new One Show category this year is "Brand Transformation," sponsored by Facebook. This category recognizes work done by an agency that has the potential to change its client´s business. This could include a product or service (software, hardware or content) that changes the way consumers engage with the brand.
Entries for all One Show competitions are judged by elite international juries of art directors, copywriters and creative directors. Leo Burnett Hong Kong’s Connie Lo and NudeJEH Thailand’s Jureeporn Thaidumrong are the Asian jury members for 2012, joining 26 other judges.
Leslie Ali: Three Drunk Monkeys, Sydney
Jeff Anderson: Goodby, Silverstein & Partners, San Francisco
Roger Baldacci: Arnold Worldwide, Boston
Dave Bell: KesselsKramer, Amsterdam
Jeff Benjamin: CP+B, Boulder
Lisa Bennett: DDB, San Francisco
Danilo Boer: BBDO, New York
Adrian Botan: McCann Erickson, Romania
Janet Champ: Freelance, Portland
Ross Chowles: Jupiter Drawing Room, Cape Town
Darren Clarke: TAXI Canada, Toronto
Andy Fackrell: 180 Amsterdam, Amsterdam
Susan Hoffman: Wieden+Kennedy, Portland
Fredrik Jansson: Forsman & Bodenfors, Gothenburg
Eric King: Leo Burnett, Chicago
Connie Lo: Leo Burnett, Hong Kong
Paul Malmstrom: Mother, New York
Will McGinness: Venables Bell & Partners, San Francisco
Joaquin Molla: la communidad, Buenos Aires
Leo Premutico: Johannes Leonardo, New York
Marty Senn: Goodby, Silverstein and Partners, San Francisco
Paul Silburn: Saatchi & Saatchi, London
Eric Silver: Amalgamated, New York
Steve Simpson: Ogilvy, New York
Doerte Spengler-Ahrens: Jung von Matt, Hamburg
Kash Sree: SS+K, New York
Jureeporn Thaidumrong: JEH United, Thailand
Mark Wenneker: Mullen, Boston
To enter the One Show, One Show Interactive, One Show Entertainment and One Show Design competitions, prospective entrants should go to: www.enteroneshow.org.
