SINGAPORE – October 23, 2013 – Wunderman has appointed Will Halliday as strategic planning director in Singapore, with immediate effect.
In this new role, Halliday will be leading the planning and strategy department of Wunderman in Singapore, spearheading innovative consumer engagements through digital and data driven communications for local and regional accounts such as Microsoft and P&G.
In a two-fold role, Halliday will report to Stephane Faggianelli, president, Wunderman Asia Pacific and Nimesh Desai, general manager, Wunderman Singapore.
A highly respected marketer, Halliday has sound strategic and creative experience across APAC. In his decade long experience with global networks like Tequila and Publicis, he has led strategic planning teams orchestrating multi-discipline strategies. He has been instrumental in developing innovative solutions for blue-chip clients around the world including Apple, Microsoft, P&G, Citibank, IKEA and Virgin Mobile.
On his appointment, Halliday commented, “I am delighted to be joining a dynamic team, driving strategic planning focus to solve our client’s business and marketing problems. Wunderman, as the largest digital agency network, is ideally placed to create a nexus between strategy, creative, data and technology.”
“Will [Halliday] is a great addition to our team in APAC; he has an exceptional profile with deep understanding of consumers, creative process, digital and data. I look forward to him playing a key role in driving and delivering business results for our clients,” added Faggianelli.
