ASIA-PACIFIC – SINGAPORE, JULY 17, 2013- After a successful run in the Philippines, Mobext is pouring an additional $500,000 for the ATOM Fund’s regional rollout.
Launched late last year, ATOM is the first funding program of its kind How it works is that Mobext will co-invest in mobile campaigns of first-time mobile advertisers, matching the client’s budget to spend on hosting, UX design, PR and media placements, and other essentials. For the past eight months, Mobext consumed PhP10 million kickstarting projects with clients like McDonald’s, Pond’s, Ayala Malls and Petron.
“ATOM Fund has had a positive impact on Philippine advertisers, especially in overcoming analysis paralysis when it comes to investing in mobile,” said Policarpio. With the new funding, Policarpio approximates that over 100 first-time advertisers can secure an additional $5,000 to launch their first mobile campaign. “This is a big boost for the industry, especially as many advertisers are expressing their optimism about mobile but are just waiting for that final push.”
"As a group we think that we have an important role to play in creating an environment that will embolden brand marketers to invest in mobile. The ATOM Fund initiative is one such step in this direction and we welcome advertisers to leverage this opportunity", added Vishnu Mohan, CEO of Havas Media Group, Asia Pacific.
