Nielsen
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Press Release
Nielsen adds YouTube measurement in Total Ad Ratings solution for Thailand, Indonesia, and the Philippines
NEW YORK, USA — American information, data, and market measurement firm Nielsen announced the incorporation of YouTube measurement for desktop…
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Insight
Nielsen unveils insight-backed influencer marketing strategies for every demographic
SINGAPORE — In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms,…
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Insight
Insight: Nielsen leverages its Ad Intel solution with insights on APAC’s biggest 2022 advertisers so far
NEW YORK, USA — Research firm Nielsen recently released insights on the biggest 20 advertisers and industry spenders during the…
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Insight
Insight: Overall media spend must be between 1% to 9% of revenue to stay competitive, says Nielsen Report
SINGAPORE — Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising…
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Press Release
New Business: ESL Gaming and Nielsen expand esports measurement business relationship
SINGAPORE — ESL Gaming, the world’s leading esports company, and Nielsen, the global leader in audience insights, data, and analytics,…
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Press Release
Insight: Three key insights on marketing effectively on TikTok, according to Nielsen
SINGAPORE — Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media…
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Philippine News
Brand & Business: GMA’s flagship radio stations top Mega Manila airwaves
MANILA, PHILIPPINES – GMA Network’s flagship AM and FM radio stations, Super Radyo DZBB 594 and Barangay LS 97.1 Forever!,…
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Insight
Insight: Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
SINGAPORE – Nielsen (NYSE: NLSN) released its 2022 Annual Marketing Report, and for the first time expanded it to a global…
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Press Release
Brand & Business: Supercharging Nielsen Ad Intel with social and in-app media advertising spend and creatives
MANILA, PHILIPPINES – Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel that provides marketers…
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Insight
Insight: Super Bowl LVI draws more than 101 million TV viewers — Nielsen
NEW YORK, USA — According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC…
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Press Release
Brand & Business: Nielsen enhances identity system for digital ad measurement in 15 markets to prepare for a cookieless future
NEW YORK, US — Nielsen (NYSE: NLSN) announced the release of its enhanced Nielsen Identity System for Digital Ad Ratings…
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Press Release
Brand & Business: Nielsen launches streaming signals for more efficient advertising on Connected TV
NEW YORK, USA — In the next step toward better understanding who is watching what programming and better presenting advertising…
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Press Release
Brand & Business: Nielsen enhances it total ad ratings in select Asian countries
SINGAPORE — Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, the Philippines, and Taiwan by transforming its Total Ad…
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