Nielsen
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Philippine News
8 of 10 Filipinos engage in three screens at once – Nielsen
MANILA – Not only are more Filipinos getting connected to the internet, they are now consuming media content voraciously through…
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Philippine News
Filipinos spend almost three hours on their smartphones – Nielsen
MANILA – There are now almost three out of four Filipino smartphone users accessing the internet through their phones and…
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Philippine News
Philippines retains top 3 ranking as most optimistic market globally in Q3
MANILA – Filipino consumer confidence remains one of the most optimistic globally, ranking in the top five along with two…
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Philippine News
Filipinos cut back on groceries for more convenient alternatives
MANILA – According to Nielsen, there are now fewer shopping baskets containing food items that need to be cooked at…
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Philippine News
Filipino shoppers prefer in-store for groceries and online for services – Nielsen report
MANILA – When it comes to shopping for grocery items, Filipinos still prefer the traditional ‘bricks and mortar’ experience. In…
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Philippine News
Consumer confidence surges in Philippines in Q2 2014
MANILA – While consumer confidence across a number of Southeast Asia markets has taken a minor decline in Q2 2014,…
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Philippine News
How brands can prepare for ASEAN 2015
While the approaching regional economic integration of ASEAN in 2015 brings opportunities for local brands, there are also many challenges…
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Videos
Stuart Jamieson of Nielsen Philippines on preparing for ASEAN 2015
Stuart Jamieson of Nielsen Philippines on preparing for ASEAN 2015
Read More » Nielsen recommends strategies for ASEAN 2015 integration
SINGAPORE – With the 2015 deadline for ASEAN economic integration looming, global information and measurement company Nielsen anticipates ASEAN 2015…
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