ASIA-PACIFIC, MALAYSIA – AUGUST 7, 2013 – Malaysia-based prepaid company Touch ‘n Go has appointed Grey Group Malaysia to reposition the brand following a three-way pitch held in May this year.
The agency has been tasked with building awareness of Touch ‘n Go’s 6,000 reload locations, its multiple payment methods as well as introduce a consistent look and feel across all reload stations.
The repositioning comes after the company found that consumers were not aware that it had significantly expanded its network of reload locations, which it said made it a convenient micro-payment card.
“Touch ‘n Go can also be used at several popular food outlets as well as movie theatres and medical facilities. However, the usage has been very low in these areas. We have up to 6,000 reload touchpoint locations nationwide and want to ensure that Touch ‘n Go users are aware of their many reload options,” said Touch ’n Go CEO Abdul Karim Md Lassim.
The repositioning campaign, set to debut this month, will cover social media, radio, digital and feature activation campaigns.
“Grey presented the most accurate and appropriate communications plan that matched our brief and also introduced an extra element on bridging the gap between the brand and our customers,” Lassim added.
