ASIA-PACIFIC – SINGAPORE, JULY 18, 2011 – Singtel unveils the revamped MobileTV website (http://www.singtel.com/mobiletv) developed by Arc Worldwide Singapore, a part of Leo Burnett Group Singapore. The revamped MobileTV website follows the launch of the new Mobile portal in May and aims to increase awareness of MobileTV’s service offering to the mass market as well as strengthen its digital presence.
Said Benjamin Foo, Manager of NGTV Content & Marketing, Singtel Multimedia Group,” As a mobile platform that offers a complementary TV entertainment option, we needed to showcase that the large amount of content on offer can easily be accessed by our mobile subscribers through the Mobile portal. The site’s purpose was also to enable users to discover new exciting content and the latest highlights.”
Said John Kyriakou, Managing Director, Leo Burnett Group Singapore,” The MobileTV website was designed based on the most current web trends and user behavior; a simple info-graphics video was developed to introduce new users to Singtel MobileTV. The other functions included an SMS activation service that integrates seamlessly with the Singtel mobile site for a well-rounded user experience. We also wanted to bring across an element of ‘cinematic feel’ while showcasing the large amount of content available from dramas, movies to variety shows.”
The website offers previews of the channels, including GMA Pinoy TV, KBS World, Mobile ESPN, CCTV, Reuters and Bloomberg, as well as Video On Demand.
With the primary focus to drive awareness of MobileTV’s service offering, the secondary focus is to drive user engagement on range of content. Continued Kyriakou, “The website is developed so that it is more accessible across various platforms to ensure quality users’ experience. “
CREDITS
Project Name: Singtel MobileTV
Client: Singtel
Creative Agency: Arc Worldwide/Leo Burnett Singapore
Creative Director: Martin Loo
Writer: Colin Koh
Art Director: Katherine Khor, Joshua Lim
Producer: Anthony Lee
Programmer: Eddy Susanto
Technical Director: Waheed Bidiwale
Account Servicing: Weiling Lee
