Philippine NewsPress Release

Campaign Spotlight: Zilingo Launches Hugot 10.10 Campaign Starring “Jowable” Film Star Kim Molina, Created with Boost MNL, Aliive Agency

Zilingo​– ​a technology platform that is re-imagining the fashion industry – ​brings their October video campaign closer to their millennial market with Hugot Ten-Ten featuring up and coming celebrity and theater actress, Kim Molina.

The commerce platform releases their campaign video entitled “HUGOT 10.10” highlighting all the love hugots that everyone can relate to. With Molina being the front runner of the video material she went around BGC to ask people about their personal hugots in love and life while relating it to Zilingo’s upcoming sale called ​The Grand Zilingo 10.10 Celebration​.

The Grand Zilingo 10.10 Celebration lets Zilingo customers to score up to 80% off on the site, when they shop starting October 10, until the 12th of the month. The video has a surprise at the end, so viewers must finish the whole material for an exciting Zilingo treat.

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“We are very excited for this video material that promotes relatability to our customers while humanizing our brand and embodying inclusivity.” says Edryan Lorenzo, PR and Influencer Marketing Manager, Zilingo Philippines. “Aside from being a funny, localized material, HUGOT 10.10, featuring Kim Molina, is a timely material to most of our customers…Plus, it showcases our October treat to all our loyal and new customers.” he added.

Recognizing the continuous growth and potential of the online retail market, and the need to constantly provide customers with new and exciting options, Zilingo aims to provide a unique shopping experience to customers and enable brands to expand their reach to fashion enthusiasts across the region.

Since April 2019, Zilingo customers have had easy access to their latest collection and shopping online is easier than ever with free delivery nationwide, with no minimum purchase and multiple payment methods including cash-on-delivery.

CREDITS
Agency: Boost MNL and Aliive Agency
Director: Potch Lazaro
Videographer: Ryan Tizon
Concept: Edryan Lorenzo
Art Director: Angelica Nepomuceno
Script Writers: Kian Ang, Alex Vega, Carlo Lajara

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