MANILA, PHILIPPINES – In a compelling testament to the power of Filipino creativity, talent management powerhouse NYMA proudly announces that four of its creators – Abi Marquez, Adelina Eugenio, Buji Babiera, and Raco Ruiz have been named finalists at the 2025 Hashtag Asia Awards. This marks the second consecutive year that NYMA talents have been recognized at the prestigious regional awards, following their victories in 2024.
Finalists: Best Campaign by a Mega Influencer
- Abi Marquez for Star Margarine SUSTANSYARAP (Star Margarine)
- Adelina Eugenio for Makeup Sampler Set (Issy & Co.)
- Buji Babiera for The Good Chat (Makesense)
Finalist: Best Campaign by a Macro Influencer
- Raco Ruiz for HP Smart Tank (HP Philippines)
In 2024, the Hashtag Asia Awards saw NYMA’s talents rise to regional acclaim. Abi Marquez took home Bronze for her viral Knorr Kanto-Style Fried Chicken video, Buji Babiera earned Silver for his environmental storytelling in the Protect Verde Island campaign, and Raco Ruiz snagged Bronze for his punchy and humorous Chicken Check! collaboration with McDonald’s.
“To see our talents nominated once again, after winning last year, is a proud moment for us,” said Kat Bautista, NYMA’s COO. “Abi, Adelina, Buji, and Raco may be young, but they’re already shaping conversations and challenging norms. Each leads with confidence in their own space, and what’s striking is how intentionally they use that influence to build real connection. Their content and styles may differ, but they’re united by a bold ambition: to bring Filipino creativity to the global stage and empower the next generation of storytellers.”
