ASIA-PACIFIC – INDONESIA, APRIL 26, 2013 – LG Mobile has awarded its creative business to Y&R Indonesia, following a month-long creative pitch which concluded mid-March.
As agency of record, Y&R Indonesia is responsible for producing LG Mobile’s upcoming television campaign around a new product launch.
Commenting on the win, Y&R Group Indonesia CEO John Domas said: "Being awarded LG Mobile’s creative account is just part of Y&R Indonesia’ continuing success story in what has already been a year of new business wins and great new campaigns for clients including Danone and Surya. LG Mobile’s new campaign is set to be an exciting launch into this market of so much opportunity amid the challenges of heightening competition.”
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