ASIA-PACIFIC – MAY 18, 2011 – Safari Wonderland Sdn BHD has awarded OMD Malaysia the A Famosa Resort account without a pitch, effective immediately. The 520-hectare resort in Malacca offers accommodation, sport and themed attractions including Animal World, Water World and Cowboy Town. Universal McCann was the incumbent media agency.
Julian Lau, A Famosa COO, said, “I am looking forward to work with OMD, a reputable agency known for their high standards and professionalism in the industry. With the help from OMD, we are excited to make the very best strategic use of media to create more visibility for A Famosa Resort Malaysia, especially on the digital front.”
Angeline Lum, OMD general manager, commented, “we are thrilled to be working with Julian and his team, as it enables us to strategically apply the OMD learnings and insight in order to elevate A Famosa’s standing and preference in the consumer’s mind. In today’s digital age, OMD is fully equipped to do so, and we will leverage every platform to build the brand further.”
