GLOBAL – JUNE 15, 2011 – The Cannes Lions International Festival of Creativity together with YouTube have revealed the winners of the two dedicated YouTube Competitions; the YouTube Cannes Lions Good Work Competition and the YouTube Cannes Young Lions 48 Hour Ad Contest.
The YouTube Cannes Lions Good Work competition winners have been announced as: Aaran Hughes , David Alonso Arias Moreno (Senior Copywriter, DraftFCB Chicago, USA), James Crawley (Digital Creative, Ogilvy Sydney, Australia), Orel Bitan (Copywriter, BBDO Israel), and Sandro Pizzichelli, Daniela Dragonetti and Maria Chiara Pizzichelli (Orbital Studio, Italy).
One representative from each winning piece of work will receive a free trip to Cannes including flights, accommodation and full week delegate pass to the Festival. The winners can be viewed online at www.youtube.com/goodwork.
Launched this year to provide a global platform and bring together creative minds, the YouTube Cannes Good Work competition saw a dedicated channel, set up in collaboration with creative agency Ralph, showcasing briefs from 278 global non-profit organizations. The competition issued a call to arms to creatives around the world inviting them to submit a one-minute (or less) video to address one or more of the briefs.
Responsible for judging the competition was a team of worldwide top creatives chaired by Craig Davis, Co-Chairman, Chief Creative Officer, Publicis Mojo. Jury members included Agnello Dias, Chairman, Co-founder, Taproot India; Tom Hauser, Associate Interactive Creative Director, Crispin Porter + Bogusky; Keith Ho, Executive Creative Director, Grey Hong Kong; Gerry Human, Executive Creative Director, Ogilvy & Mather Worldwide; Jens Mortier, Partner, Creative Director, mortierbrigade; and Meera Sharath, Executive Creative Director UK, Momentum Worldwide.
Jury Chair Craig Davis said: "The flood of entries proves that there’s a vast pool of creative talent out there who really care about issues beyond selling stuff. And it’s a healthy sign that Good Work can develop as a movement that lives beyond the boundaries of the festival."
Running for a third year, the 48 Hour YouTube Cannes Young Lions Ad Contest asked young talent, aged between 18 and 28 years old, to create a video to fit a brief set by charity Save the Children. Competitors were given just 48 hours to create an online video that would drive people to petition world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries. After uploading their video to YouTube, competitors were given one week to drive people to their video. The number of public votes received was then taken into account by the dedicated jury who have now chosen two deserving winners.
Selecting from hundreds of entries, the Jury have announced the two winners of the 48 Hour Ad Contest: Simon Friedlander, Junior Copywriter, DDB Sydney, and R. Venkatraman, Creative Director, Creativeland Asia
The winning videos can be viewed online at www.youtube.com/canneslions.
The 48 Hour Ad Contest was judged by jury members: Agnello Dias, Tom Hauser, Keith Ho, Gerry Human, Jens Mortier and Meera Sharath, also judges of the YouTube Cannes Lions Good Work Competition.
YouTube will fly the winners of the 48 Hour Ad Contest on an all-expense-paid trip to Cannes Lions where they will be given the much sought after opportunity to compete in the Young Lions Film Competition as "Team YouTube". The competition will be judged by the Film Lions jury and the winners announced at the Film, Film Craft, Creative Effectiveness and Titanium & Integrated Awards Ceremony taking place in Cannes on Saturday June 25.
