ASIA-PACIFIC – SINGAPORE, MAY 3, 2011 – InMobi, the world’s largest independent mobile ad network, today revealed its Mobile Insights Report – Global Edition March 2011, reporting a gain of 3.7 billion monthly ad impressions over three months in the Asia Pacific region. The largest global monthly report of its kind reveals that smartphones now represent 22% of all ad impressions in the region.
Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says, “The global smartphone revolution continues into Q2 2011. The introduction of Android has significantly accelerated smartphone growth, as it brings a wealth of options to consumers. With the increased focus on mobile from global publishers, advertisers and developers the mobile experience has reached the next phase of its evolution.”
Key Asia Pacific findings include:
-Consumers continue to leverage smartphones as a primary means to digital content consumption
-iPhone OS & Android continue to gain traction in the overall regional platform shares. The two platforms together now represent 15.7% of all InMobi impressions in the region up from 10.1% just three months prior in December 2010
-Nokia (51.2% share) remains the top manufacturer by impressions, although Samsung, Apple, HTC and Motorola all captured share
-Samsung captured the most share in the region, gaining +3.9 share points to reach 17.2% market share
-Apple iPhone remains the single most popular device in Asia Pacific with 6.6% share
-Nokia devices continue to hold 13 of the top 15 device ranks
-Vietnam (7.4%, +2.0 share points) and Japan (6.4%, +5.1 share points) captured an additional portion of the regional impressions
-With 39.9% market share, India still represents 4 of every 10 mobile ads in the region on the InMobi network
-Indonesia is the second largest Asia Pacific market with 24.4% of all impressions in the region
-35% of all global mobile ad impressions on the InMobi network now occur on smartphones.
Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “The continued growth of mobile media consumption in Asia highlights the advertising opportunity for local, regional and global brands. The mobile phone screen is the primary screen for internet use in Asia, a fact which will drive Asia to innovate in the mobile space potentially ahead of the world’s most advanced media markets. As smartphone penetration improves and both iPhone OS and Android continue to capture market share, it will also be interesting to see the smartphone battles in the region heat up.”
Download the latest InMobi Mobile Insights Report for free at www.inmobi.com/research.
