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Events
Creative bravery: D&AD’s Donal Keenan shares why safe ideas are the biggest risk for brands
Our daily routines have shifted drastically over the last decade. From the moment we check our phones in the morning…
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Campaign Spotlight
Penny honors Förderpenny supporters and volunteers in powerful year-end spot by Serviceplan Neo
MUNICH, GERMANY — PENNY, the German discount grocery chain, has unveiled its traditional year-end campaign, continuing the legacy of impactful…
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adoboPicks
Our picks this week: A lot of music, witty promotions, and one very important voice to be heard
MANILA, PHILIPPINES — Adobo Magazine‘s campaign spotlights underline the works from across the globe that exude the best in creativity…
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Campaign Spotlight
Penny and Serviceplan amplify children’s voices in social awareness film ‘The Kids’
MUNICH, GERMANY — Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences…
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Press Release
Penny and Serviceplan’s 2022 Christmas campaign is a powerful plea against divisions within society
MUNICH, GERMANY — The wait is over. One year after discount supermarket brand PENNY‘s emotional Christmas spot “The Wish” moved…
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Campaign Spotlight
Campaign Spotlight: This PENNY Store transformed into a Vegas-style wedding chapel and 22 couples were wed
MUNICH, GERMANY — After successfully performing 22 weddings in one day in a Berlin branch of PENNY that was transformed…
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Campaign Spotlight
Campaign Spotlight: PENNY’s poignant Christmas campaign asks how Generation Z can recapture the youthful experiences they missed out on during the pandemic
MUNICH, GERMANY — PENNY’s 2021 Christmas film launched on 11th November and is rapidly becoming a cultural and social media…
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Campaign Spotlight
Campaign Spotlight: To celebrate Pride Month, PENNY and Serviceplan Campaign show how exciting saving can be with new musical campaign featuring German celebrity drag queen
HAMBURG, GERMANY — On June 19, German supermarket Chain PENNY launched its nationwide campaign for the PENNY store brand. The…
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Campaign Spotlight
Campaign Spotlight: PENNY and Serviceplan celebrate Christmas for everyone, animated film and fundraising with German Red Cross
MUNICH, GERMANY – Under the motto “Imagine if everyone did that: then it would be Christmas for everyone.” PENNY and…
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Campaign Spotlight
Campaign Spotlight: PENNY Salutes the Experts of Staying In, the ‘Couch Potatoes’, in Film by Serviceplan Created Entirely from Stock
Munich, GERMANY — The third in a series of campaigns conceived by Serviceplan Campaign for PENNY supermarkets as a response…
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Campaign Spotlight
Campaign Spotlight: PENNY and Serviceplan Thank Families with Heart-warming #homefirst Film showing Coronavirus Lockdown from the Perspective of Children
MUNICH, GERMANY – Last week, the German food retailer PENNY launched a broad communication campaign with the claim #erstmalhelfen (in…
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Campaign Spotlight
Campaign Spotlight: PENNY Supermarkets Say a Public Thank You to The “Heroes of the Neighborhood” with Serviceplan Group
MUNICH, GERMANY — The German food retailer PENNY has launched a broad communication campaign with the motto #helpfirst or #erstmalhelfen…
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Campaign Spotlight
Campaign Spotlight: German Supermarket PENNY Encourages People to Rediscover Their Inner Child this Christmas In New Film Made with Serviceplan Campaign
MUNICH, GERMANY – This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film…
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