This year, London International Awards has revamped the Entertainment & Content competition and added for the first time, Cultural Catalyst as a new category. Judging for these categories will commence 26th September and conclude with Statue Discussions on 30th September at Encore @ Wynn, Las Vegas. Geoff Edwards, Managing Director, Creative of GALE will be the first jury president of these two new and updated categories.
Edwards commented “The Entertainment & Content and Cultural Catalyst categories aren’t just new, they’re necessary.” explained Geoff Edwards. On why these categories are important, he said, “In a world where culture moves at the speed of a scroll, these categories recognize the work that earns its place in people’s lives. Entering into LIA, means you understand that entertainment, emerging technology, and culture aren’t supporting acts—they’re the main stage. They’re how brands go from crashing the moment to becoming the moment. How they don’t just reach audiences, they resonate with them. How they don’t just follow culture, they shape it. If that’s the work you’re doing, we want to see it.”
Entertainment plays an integral role in daily life. It reflects society and culture. The different media and platforms that brought us both visual and audio entertainment have also had great influence in shaping the way people think and act.
Just as “Think Different” (1997) changed the way we view computers – from tech geeks to a tool for creativity – there have been ads since then that have created more than just short-lived recognition. They are the ones that have created lasting movements that shaped our collective thinking and new norms. Advertising does not only change a brand, it can also change society and its culture.
“We are very pleased to have Geoff as Jury President for these two categories. Both of which are so much a part of the creative landscape today. Each member of this jury is a wonderful storyteller who has pushed the boundaries to deliver powerful messages and redefine creativity,” said Christina Shaw, VP – Awards, LIA.
Entertainment & Content and Cultural Catalyst Jury
Jury President
Geoff Edwards
Managing Director, Creative
GALE
Beto Fernandez
Chief Creative Officer
Translation, New York
Tad Greenough
Global Chief Creative Officer
Pernod Ricard, Stockholm
Diego Medvedocky
Global Creative Partner
Grey
Kiki Nam
CEO / ECD
Studiok110, Seoul
Saulo Rocha
Executive Creative Director
TBWA\Media Arts Lab
Los Angeles
Thamakorn Ruchakityanon
Executive Creative Director
SOUR Bangkok, Bangkok
Jimmy Smith
Chairman / CEO / CCO
Amusement Park Entertainment, Irvine
Mandie van der Merwe
Chief Creative Officer
Saatchi & Saatchi Australia Sydney
All Entries Finalized Through 30th April 2026 will receive A 35% discount off he Standard Entry Fee
For more information on the juries, categories and/or requirements, visit our website: www.liaawards.com
