Posterscope
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Campaign Spotlight
HDFC ERGO, Posterscope transform Mumbai’s everyday journeys into brand experiences
Mumbai’s daily commute has taken on a new dimension as HDFC ERGO General Insurance, in partnership with Posterscope India, redefines…
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Campaign Spotlight
Maybelline New York and Posterscope India unveil exclusive Teddy Tint shades with hyperreal CGI activation in Mumbai
MUMBAI, INDIA – Maybelline New York, in partnership with Posterscope India, has redefined the traditional product launch with a bold,…
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Campaign Spotlight
Airtel & Posterscope rolled out SPAM 2.0 OOH campaign to tackle online fraud
MUMBAI, INDIA – Airtel, leading Indian telecom provider, partnered with Posterscope to roll-out the next phase of product innovation under the…
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Campaign Spotlight
Croma and Posterscope turn up the cool factor with AC Ho Toh Croma Se Ho
MUMBAI, INDIA – As the sun blazes across India, Croma, one of the country’s most trusted electronics retailers teams up…
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People
Pallavi Patil takes on role of Vice President of Strategy at Posterscope
NEW DELHI, INDIA — Posterscope, the OOH specialist agency from dentsu India, has appointed Pallavi Patil as Vice President of Strategy. In her new role, Pallavi will focus on…
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Press Release
Posterscope and Pepperfry partner up to launch India’s first ‘memevertisement’ on OOH with dentsu India
MUMBAI, INDIA — Media agency Posterscope India has launched its latest OOH (out-of-home) campaign for online furniture company Pepperfry. Titled “A…
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Global News
People: Dentsu Aegis Network promotes Posterscope Veteran Haresh Nayak to Posterscope APAC President
India – Dentsu Aegis Network announces the promotion of Haresh Nayak to President, Posterscope Asia Pacific, in addition to his…
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Press Release
Campaign Spotlight: Unveiling A New BT, ‘Beyond Limits’ Is the Brand’s Biggest Campaign In 20 Years with a Renewed Future Purpose
Today, BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and…
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Vinay Goel of Posterscope Philippines shares OOH Media Outlook for 2018
By Bong R. Osorio “The share of Out-of-Home (OOH) spends in total media spends in 2018nwill be 11 to 12…
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Press Release
Understanding the lives, opinions and OOH habits of people
By Bong R. Osorio Posterscope’s proprietary planning tool is called Out-of-Home Consumer Survey (OCS). It is an essential component…
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Dentsu Aegis Network Philippines prepares for life
MANILA – “One Day for Change,” or ODFC is an annual volunteer initiative of the Dentsu Aegis Network (DAN), which…
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Philippine News
Posterscope, Mogu Mogu reap social media boom with on-ground activation
MANILA – Mogu Mogu was a surprise treat for convenience store patrons when it arrived in the Philippines back in…
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Philippine News
Posterscope, Dentsu launches live billboards for Skype Qik
MANILA – Digital billboards, or any kind of outdoor media, is a space reserved mostly for celebrities but this new…
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