GLOBAL – UNITED STATES – TBWA\Chiat\Day created an ad which amalgamated clips of training American football team with men lifting weights in the gym while having Gatorade Thirst Quencher to do “one more” calisthenics.
Launched for summer thirst season, Gatorade campaign brings life in a new rallying anthem that also shows the drink’s role in making you go more. Professional sports athlete endorser Robert Griffin III of the Washington Redskins, an American football player born in 1990, starred in the campaign. The iconic Gatorade marketing component “Pixel Man’ was shown in the campaign in a modern version. Since 1984, Pixel Man can be seen in Gatorade campaigns. This time, Pixel Man delivers a time-lapse, visual illustration of how the beverage works to rehydrate an athlete.
"Proven hydration to help replace what you sweat out", the voiceover says, and then the line "Win from within" is shown, followed by the Gatorade ‘G’ logo.
The campaign pushes cognizance of the flavor of the Gatorade Frost sub-line. The campaign is based on the vision that athletes are always forceful of themselves to do “one more” to give more, in order for them to get their goals.
The ad will run in the US this summer.
CREDITS:
Agency: TBWA\Chiat\Day
Client: Gatorade
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Art Director: Tiffany Lam
Copy Writer: Scott Reedy
Executive Producer: Sarah Patterson
Producer: Katie Lambrecht
Executive Project Manager: Karen Thomas
Music Director: Michael Gross
Group Account Director: Blake Crosbie
Management Supervisor: Sarah Hartline / Magdalena Huber
Account Supervisor: Kyle Webster
Sports Marketing: Lexi Vonderlieth
Sports Marketing: Brynn Cameron
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Mimi Hirsch
Talent Payment Manager: Janell Faraj
Traffic Manager: Jerry Neill
Production Company: Reset
Director: Andre Stringer
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Bidding Producer: Jen Beitler
Producer: Adam Cramer
Production Supervisor: Jessica Lee
Editorial: Rock Paper Scissors
Executive Producer: CL Weaver
Producer: Kendra Desai / Meagen Carroll
Editor: Damion Clayton
Asst. Editor: Will Butler
Post EFX: The Moving Picture Company
Executive Producer: Asher Edwards
Producer: Juliet Tierney
Colorist: Mark Gethin
Flame Artist: Mark Holden
Flame Artist: Ben Davidson
Music Composer: Daniel Kamas
Sound Design: Barking Owl Studios
Sound Studio: LIME Studios
Mixer: Rohan Young
Executive Producer: Jessica Locke
