Rare Beauty
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Campaign Spotlight

Rare Beauty’s second fragrance blooms through transformation in new Fred & Farid campaign
Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for RareBeginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the…
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Campaign Spotlight

Rare Beauty and Fred & Farid Los Angeles champion a global message to embrace every side of you
LOS ANGELES, USA — For the makeup and cosmetic brand’s first-ever global brand campaign, Rare Beauty partnered with creative agency Fred & Farid…
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