ASIA-PACIFIC – SINGAPORE, JANUARY 18, 2011 – TEQUILA\Digital has filled two senior posts to meet the needs of its growing business base in Singapore and the Asian region.
Marco Cosi (left), who returned to TBWA\Group Singapore last September as Regional Executive Producer, is now moving to an expanded role as Digital Director, Client Services.
Cosi was TBWA’s global senior account director for Standard Chartered Bank before moving to McCann Worldgroup Singapore in 2008 to handle the Master account in the Asia Pacific and Middle East.
Senior digital creative strategist Holger Castritius (right) has been appointed Head of TEQUILA\Digital, responsible for production, operations and development projects.
His experience includes working with major local multinationals such as DBS and Fairprice, and international network clients including Coca-Cola, UPS and Abbott Laboratories for which he developed creative strategies and campaigns during his time at EuroRSCG Singapore as digital creative strategist.
The two key appointments follow the naming of Brent Farrell as managing director last year, and underscore the company’s aim of leading in digital in the region.
"Marco’s vast experience in banking and credit cards enables him to fit perfectly into the role of a senior representative to handle client relations and project assignments," said Farrell. "And Holger brings another new dimension to the team with his genuine switched-on approach and strong initiative to inspire the team to deliver better online experience to our clients."
