ASIA-PACIFIC – SINGAPORE, NOVEMBER 2, 2011: The Festival of Media Asia, the region’s first festival of media creativity and innovation, will be held from November 13 to November 15 at the Marina Bay Sands Expo and Convention Center in Singapore. With its first Asian chapter, The Festival aims to address the immediate challenges facing the Asian media and marketing industry and will feature 40 global and regional leaders in branding, marketing and communications.
The Festival of Media Asia will comprise of an exhibition and a two-day conference before culminating in the celebration of the best in media and communications with The Festival of Media Asia Awards.
Some of the key speakers at the conference include Xuhui Li, General Manager of International Client Sales, Youku; Jayant Murty, Director of Strategy and Integrated Marketing, Intel; D N Prasad, Head – People Technology and Operations & People Brand, APAC Google; Carolyn Everson, Vice-President Global Marketing Solutions, Facebook and Rahul Welde, Vice-President – Media, Unilever Asia, Africa, Middle East, Turkey and Russia.
“The event will connect brands from inside and outside Asia, covering topics of relevance to Asian companies looking at the global market as well as international companies who are intrigued by the rapidly changing face of Asia,” said Charlie Crowe, Founder of the Festival and CEO of C Squared.
Delegates will be treated to insights and observations on a spectrum of topics covering issues such as global change; Asian companies in an international marketplace; the recruitment, development and retention of Asian talent; going beyond advertising and the most important communications innovations of the past year.
The Festival is backed by more than 50 esteemed partners in various industries including BBC World News, CNN, Facebook, Google, StarHub and Universal McCann.
“With Asia’s business resilience driving global growth in the next few decades, many international brands are looking to Asia. Delegates who have attended other Festival of Media events can look forward to understanding the Asian perspective and come away with insights on how best to leverage the exciting regional media landscape,” added Crowe.
More than 500 delegates, the majority of whom are key decision makers in their organizations are expected to attend.
The Festival of Media Asia Awards Ceremony will follow after the close of the conference. 81 nominees chosen out of over 400 entries will be vying for honors in categories such as Best Use of Emerging Technology and Best Event/Experiential. The campaigns will be judged on insight, strategy, execution and results from the judge’s panel comprised of the industry’s leading voices.
Since its inception five years ago, The Festival of Media has doubled in size and established itself firmly on the media industry’s calendar. The Festival of Media Asia is jointly organised by C Squared and Lighthouse Independent Media, the publishers of Marketing Magazine in Asia.
For more information, visit the website at www.festivalofmedia.com/asia/.
