SAMY
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Brand & Business
Unilever taps SAMY for global influencer strategy rollout
LONDON, UK – Unilever has appointed SAMY, the global social-first agency, to fully develop and activate a global influencer strategy…
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Marketing
Marketing in 2026: Genuine human connection remains the ultimate differentiator
There are many ways to go viral on social media. While there are content creators who rely on spontaneity and…
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People
SAMY strengthens global strategy team with appointment of Meredith Smith
LONDON, UK – Social-first agency SAMY has appointed former Kantar Futures Practice Lead Meredith Smith as Global Head of Future Strategies. The role, newly created for…
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Brand & Business
Sprinklr, SAMY strengthen global partnership to power AI driven brand growth
NEW YORK, NY — Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced an expanded global…
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Campaign Spotlight
Old Jamaica leaves its mark with bold ‘Keep It Ginger’ campaign
LONDON, UK – Old Jamaica, the UK’s unapologetic king of ginger beer, is back with another fiery chapter in its chaos-fueled comeback. This time,…
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New Business
Frylight names SAMY as first UK Social Agency of Record
LONDON, UNITED KINGDOM – Frylight, the United Kingdom’s leading spray oil brand¹, has appointed global social first agency SAMY as…
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