OMD still on top of RECMA report

SINGAPORE, MARCH 14, 2011 — The latest edition of the Research Company Evaluating the Media Agency Industry (RECMA) Network Diagnostics Consolidated Evaluation shows Omnicom Media Group’s OMD continuing its run as the number one ranked global media network, marking the second time that OMD has topped the report.   

 

In the report, OMD emerged as the number-one ranked global network, earning scores of Dominant in six markets, and showing strong profiles across all of Europe and Asia-Pacific. With favorable assessments across more survey countries than any other agency, OMD shows a high degree of consistency across criteria and markets. This follows OMD’s recent achievement in Asia Pacific where the agency was awarded 9/10 for the 4th consecutive year in the CAMPAIGN Asia Agency Report Card – the only agency to achieve this. 

 

“Beyond the top line scoring, the Network Diagnostics evaluations also reveal OMD to be well positioned as the preferred partner for global growth,” says OMD Worldwide CEO Mainardo de Nardis. “In addition to our strength in established markets, we have tremendous momentum in regions like China, India and Russia – markets that represent the biggest growth opportunities for our clients.”

 

Concurrent with its consecutive showings at the top of Network Diagnostics rankings, OMD also holds the top slot on the latest RECMA Global Billings Report, which as of September 2010 ranks OMD as the largest media agency in the world, with a 10.9 percent share of global media investments. Additionally, OMD is the most balanced global network, with market shares by region going from a minimum of 8.5 percent up to 13.6 percent.