THE PHILIPPINES, APRIL 10, 2012: The Philippines garnered a total of nine bronzes won by BBDO Guerrero, DM9 JaymeSyfu, and Ace Saatchi & Saatchi on the recently concluded the Australasian Writers and Art Directors Association (AWARD) Awards, the culmination of the festival of commercial creativity, Circus. The award show was held at Sydney, Australia’s CarriageWorks on March 27-29, 2012.
BBDO Guerrero topped the Philippines’ list with 4 bronze wins in the Print category for the following works for Bayer Philippines, Inc. : "Saridon Butcher", "Saridon Carpenter", "Saridon Laundry", and "Persistent Headaches."
DM9 JaymeSyfu collected a total of 3 bronzes in the Print and Posters & Outdoor category with their works for Pharex Health Corporation: "Cinema" (Print and Posters & Outdoor) and "Center of Attention" (Print).
Ace Saatchi & Saatchi contributed two bronzes from their win in the Integrated category for their work on "Ariel Fashion Laundry."
The 2012 AWARD Jury Chairmen include: Chairman of Judges Nick Law (R/GA), Karl Fleet – The Campaign Palace, Peter Grasse – Curious Films, Warren Brown – BMF, Steve Coll – Euro RSCG, Cameron Hoelter – DDB, Brad Power – Stellar Studios, Gavin McLeod – WhybinTBWATequila, Alex Ritchie – E2, and Kat Thomas – One Green Bean.
Packed by more than 800 attendees, the show awarded a total of 16 gold winners. Clemenger BBDO Melbourne won the best in show award and three gold trophies for the NAB ‘Break Up’ campaign. JWT Shanghai was a four time gold winner with its ‘Heaven and Hell’ campaign for Samsonite, while Leo Burnett Sydney for Watermark and DDB Singapore for Musical Fitting Rooms won two each. Colenso BBDO New Zealand won the first Gold in the digital category for Levi Strauss & Co’s ‘ Rear View Girls’. Publicis Mojo won Gold in Film for Hahn Super Dry.
Chairman of Judges Nick Law (R/GA) said: “There was an impressive and diverse group of winners this year. The best work got enormous attention by hitting a cultural nerve. In most cases the concepts were thoughtful and the craft solid; but it was the context that gave the work power. A sensitivity to how the work fit in time and place.”
The Network of the year went to BBDO, the AWARD Agency of the Year went to Clemenger BBDO Melbourne and Lion was proclaimed AWARD Client of The Year for the second year in a row. The full list of winners can be seen here.
