Songkran Stranger

Campaign Spotlight: TikTok’s ‘Songkran Stranger’: The interactive film that took the cancelled festival online and garnered 94 million views and 92,000 pieces of user generated content within six days!

THAILAND — With Songkran, Thailand’s world-famous water-splashing festival, canceled for the second year in a row, TikTok Thailand launched ‘Songkran…

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