ASIA-PACIFIC – SINGAPORE, MAY 17 2012: Spikes Asia, the regional Asia Pacific Awards and Festival for creative excellence in advertising and communications, is adding two new award categories this year, namely Branded Content & Entertainment and Creative Effectiveness, bringing the total number of categories at the Festival to 16.
Branded Content & Entertainment pertains to creative marketing messages that engage consumers via relevant content platforms instead of traditional advertising methods, while Creative Effectiveness recognizes creativity that has shown a measurable and proven impact on a client’s business – meaning, creativity that affects consumer behavior, brand equity, sales, and, if identifiable, profit.
"Asia Pacific is both an exciting and growth region. The addition of the Branded Content & Entertainment and Creative Effectiveness categories is not only important for the continued development of Spikes Asia, but also recognises the importance of combining marketing and entertainment as well as the value of creativity in effective communications," says Myriam Coupard, Festival Director of Spikes Asia.
The dedicated juries, led by global experts, will convene in Singapore in September to judge the entries and award the much sought-after Spikes trophies.
The new Spikes Palm Award will be presented to the most awarded Production Company in the Film and Film Craft sections. The award will be calculated on a points basis, with different values attributed to each award and shortlist place: 10 points for the Grand Prix, 7 points for a Gold Spikes Asia Award, 5 points for a Silver, 3 points for a Bronze and 1 point for a shortlist entry.
For further information on categories and how to submit entries for Spikes Asia 2012, visit http://www.spikes.asia/enter_the_awards/categories_and_rules.cfm.
