The Secret Little Agency
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adoboPicks
Our favorite ads elevate Southeast Asian street culture, turn traveling into a literal horror movie, and celebrate women changemakers
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
The Secret Little Agency launch ‘We See You Care’ campaign, puts the spotlight on caregivers in Singapore
SINGAPORE – Caregiving is a fact of life for many. In fact, Singapore is home to more than 210,000 caregivers…
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Campaign Spotlight
Campaign Spotlight: The Secret Little Agency welcomes the world to the OATSIDE of life
SINGAPORE — Once upon a time, in a galaxy far far away, a group of food industry nerds decided to…
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Campaign Spotlight
Campaign Spotlight: Now’s a good time Krud! The Secret Little Agency celebrates the enduring goodness of Cambodian culture
PHNOM PENH, CAMBODIA – Bursting with Cambodia’s infectious positivity, The Secret Little Agency (TSLA) launches a brand new beer that…
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Campaign Spotlight
Campaign Spotlight: POSB journeys through fairy tales to champion financial literacy in children
SINGAPORE — As new forms of finance emerge and cashless living becomes increasingly the reality, the financial literacy of our…
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Design
Design: Anak creates new design playbook for Singapore’s biodiversity reserve Mandai
SINGAPORE – Mandai was at a crossroads – from being just a zoo into a 126-hectare reserve that encompasses five…
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Campaign Spotlight
Campaign Spotlight: Everyone wants in on StarHub’s WiFi
SINGAPORE — Between working from home, home-based learning, binging on Squid Game, and doom scrolling Facebook, the all too familiar…
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Press Release
Brand & Business: TSLA rebrands design practice as Anak
SINGAPORE — The Secret Little Agency (TSLA) has announced the rebrand of its design practice TSLA Design as Anak. Following…
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Global News
New Business: Mandai retains TSLA as global creative partner
SINGAPORE — Mandai Park Holdings (Mandai) which is overseeing the development of the Mandai nature district has reappointed The Secret…
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Campaign Spotlight
Campaign Spotlight: KFC pours its signature cheese sauce on just about everything
SINGAPORE – KFC’s latest campaign, ‘Everything’s Better with KFCHEESE’, hones in on KFC’s iconic, signature cheese sauce: KFCheese, a firm…
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