The Secret Little Agency
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Campaign Spotlight
LTA and The Secret Little Agency partner with Jack Neo for final film on Electric Vehicle awareness
SINGAPORE — The Land Transport Authority (LTA) and The Secret Little Agency have partnered with renowned Singaporean filmmaker Jack Neo…
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Press Release
Ikea Singapore launches witty April Fool’s campaign that points to our ‘invisible’ yet convenient home solutions
SINGAPORE — Shoes upon shoes “conveniently” stacked up against the wall, heaps of unwashed or unfolded clothes chucked aside “for…
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adoboPicks
This week’s favorite spots offer unlikely stories of love, exploration and fandom culture
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Campaign Spotlight
DBS Bank and The Secret Little Agency introduce limited edition fragrance for Chinese New Year prosperity
SINGAPORE — As part of the Chinese New Year festivities, DBS Bank launched its very own perfume, “HUAT Eau De…
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Campaign Spotlight
Singapore’s Land Transport Authority rolls out awareness campaign for electric vehicles with The Secret Little Agency
SINGAPORE — The Land Transport Authority (LTA) unveiled the first of a three-part series of films to demonstrate electric vehicles…
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Campaign Spotlight
Jetstar and The Secret Little Agency encourage travelers to ‘make it count’
SINGAPORE — In a bold move to redefine the travel landscape post-pandemic, Jetstar has unveiled its latest brand proposition, urging…
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New Business
The Secret Little Agency wins creative mandate for Ikea Singapore
SINGAPORE — Following a highly competitive closed-door pitch, IKEA Singapore has appointed independent creative agency The Secret Little Agency as…
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Campaign Spotlight
Hawkers get the presidential treatment in tongue-in-cheek, but very important, campaign by The Secret Little Agency
SINGAPORE — Like many business owners in Singapore, food hawkers are in a tough spot. Most of them would rather…
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Campaign Spotlight
You don’t need a degree in empathy, ‘you already care’ says AIC and The Secret Little Agency
SINGAPORE — A recent Randstad survey conducted in 2022 found that 44% of Singaporeans were willing to accept a job…
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People
The Secret Little Agency is not-so-little anymore as it expands and appoints new Group CEO Eunice Tan
SINGAPORE — 17 years since opening its doors, and The Secret Little Agency’s real address and contact number are still not…
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adoboPicks
An all-out celebration of McNuggets, a metaverse insurance museum, and more showstopping ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
The Secret Little Agency honors FairPrice Group’s commitment to Singaporeans
SINGAPORE — Over many decades, FairPrice Group has been an iconic staple of Singapore’s homes, through both good and difficult…
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Brand & Business
Mandai Wildlife Reserve invites the world to ‘Take off to Paradise’
SINGAPORE — Bird Paradise welcomed its first nature and wildlife enthusiasts through its doors on May 08. Spanning 17 hectares,…
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