GLOBAL – MAY 28, 2012: Global stock photo agency Getty Images launches innovative change to its traditional watermark. The redesign sees the watermark that is so familiar to content users replaced with a more subtle, side-aligned icon that provides customers with vital information at a glance, and a quick URL to license the image.
The new watermark aims to display custom URLs which incorporates image number codes along with the URL, which offers customers a simple resource to find the image; honor its photographers and contributors; enable the image to be viewed as a whole, transforming a barrier into a benefit, and streamline image sourcing for customers.