Theda Braddock
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Campaign Spotlight
Campaign Spotlight: Skoda Mocks Itself in New Spot From Rosapark About the Risks of Hesitating
By Theda Braddock ŠKODA France, along with its agency, Rosapark, is introducing its new brand image through a film for…
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Campaign Spotlight
Campaign Spotlight: La Chose Releases Poignant Campaign Showcasing the Absurdity of of Using a Phone on the Road for Sécurité Routière
By Theda Braddock Kill or get killed. Was it worth reading that text message? Or answering that call or…
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Campaign Spotlight
Campaign Spotlight: Lyft’s new street art campaign by Wieden+Kennedy New York encourages New Yorkers to take a staycation this summer
by Theda Braddock Where are you going this summer? If you live in New York City, Lyft suggests… New York…
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Campaign Spotlight
Campaign Spotlight: Britain’s Beer Alliance launches major pro-pub campaign by Havas London amidst increasing financial pressures
by Theda Braddock LONDON – The pub – a cultural institution, quintessentially British icon and bedrock of local communities –…
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Campaign Spotlight
Campaign Spotlight: KFC World Cup ad by Ogilvy Cape Town parodies football player seeking a fowl
by Theda Braddock Even before France won the World Cup, KFC already won big. Football fan or not, you have…
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Global News
Takeaways from Cannes. What were the biggest conversations along the Croisette?
By Theda Braddock Every year the Cannes croisette is abuzz with the latest goings-on in the ad industry – trends,…
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Global News
How Burger King hacked Hackvertising
by Theda Braddock One of the most buzzed about talks at Cannes this year was the story about Burger King’s…
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The Magazine
The key to adidas’ success
by Theda Braddock In the past few years, adidas has no doubt been a source of envy to brand managers…
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The Magazine
Esports is a tricky business – How brands should jump on the Esports bandwagon
by Theda Braddock A few years ago E-sports exploded onto the marketing scene, presenting a whole new opportunity for…
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Campaign Spotlight
Campaign Spotlight: BBDO NY and Sandy Hook Promise launch new awareness program with ‘The Other Side’
by Theda Braddock Twenty school shootings since the beginning of 2018. A horrific statistic and one that the organization Sandy…
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Campaign Spotlight
Nike’s mettle shines brilliantly in ‘Nothing Beats a Londoner’ by Wieden+Kennedy London
by Theda Braddock LONDON – If there’s any way to boost the younger audience of the Olympics, Nike has found…
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Campaign Spotlight
Campaign Spotlight: ŠKODA France and its agencies, Rosapark and Remind-PHD, help Parisians escape the daily grind with “Station with a view”
by Theda Braddock PARIS – For the launch of its latest SUV, ŠKODA France invites Parisians to escape the daily…
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Campaign Spotlight
Campaign Spotlight: Rosapark and Monoprix flip stereotypes about breast cancer with the first reversible Instagram story
by Theda Braddock PARIS – This winter, French retailer Monoprix will be the first to sell Garance. Because they feel…
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