ASIA-PACIFIC, AUGUST 2010 – In a move to elevate its business to the next level and leverage the growth opportunities across the Asia Pacific markets, Microsoft Advertising has strengthened its regional management team with expanded roles and new appointments.
Richard Dunmall has been appointed Vice President, Microsoft Advertising Greater Asia Pacific and Americas. The expanded role, covering Asia Pacific, Latin America and Canada, will see Mr. Dunmall become responsible for all advertising revenues generated across Microsoft Advertising’s entire portfolio of products, destinations and experiences across the geographies. Before relocating to Hong Kong in October 2008, he was the Senior Vice President and Managing Director, EMEA for Atlas and DRIVEpm, the then aQuantive-owned ad serving and media network business, which was acquired globally by Microsoft in August 2007. Other roles include CEO for MindShare Interaction UK, CEO of mOne UK, Sales Director UK for AdLINK Internet Media Ltd, Europe’s largest Third Party Sales House.
Todd Paris has been appointed General Manager, Specialist Sales Lead for Microsoft Advertising’s Greater Asia Pacific and America’s team reporting to Richard Dunmall. Mr. Paris will be responsible for developing and executing Microsoft Advertising’s incubation, brand, audience and performance strategies, leading and building the existing sales specialist team and growing the functional community across multiple geographies from Asia to the Americas.
Kerry McCabe, has been appointed as General Manager for Advertising and Publishing in Asia Pacific, covering Southeast Asia, Korea, Australia and New Zealand. He has relocated from Australia to Singapore. Prior to joining Microsoft, Mr. McCabe co-founded pureAds.com.au, an online media planning and buying platform. He was formerly the commercial director at ninemsn, where he managed the display and performance advertising divisions, strategic partnerships, advertising operations and content commercialisation of Australia’s leading Digital media business.
Heidi Lau joins as the Head of Research for Microsoft Advertising, Asia Pacific. Ms. Lau will be responsible for providing leading-edge research tools, assets and content based on data driven evidence, and delivering market intelligence to the sales teams across the region. Ms. Lau has more than 15 years of experience in TV Audience Measurement (TAM), starting her career at AC Nielsen before moving to CSM Media Research (Part of the TNS Group).
Jaclyn Yap has also been appointed as the Trade Marketing Lead for Asia Pacific. Based in Singapore, Ms. Yap will lead trade marketing strategies and activities including partner engagement, marketing communications, and branding in Southeast Asia, Korea and Australia. Her responsibilities include supporting the Southeast Asia sales force with marketing services based on robust research and deep market insights, helping them maximise revenues and grow market share, and to provide strategic marketing consultancy and support to advertising agencies and strategic accounts.
“I am excited that we now have in place a strong regional leadership that will add greater depth and knowledge to accelerate our growth in this region,” said Richard Dunmall, Vice President, Microsoft Advertising Greater Asia Pacific and Americas. “The leadership, product knowledge and expertise of this team will be critical to the success of Microsoft Adverting as we take our advertising strategy to market with clients, supporting our markets and driving execution.”
