THE PHILIPPINES, SEPTEMBER 2011: Those digital guys are whipping up something delish for delegates. If you’re headed to CamSur as a delegate, you’ll have more fun stuff at the tips of your fingers to play with on the way, courtesy of MEGAMobile, your friendly community mobile content and applications developer has an app that certainly won’t get you down.
The app is supported by 4 different OS’s: Apple, Android, Nokia Ovi and Blackberry for Facebook, Twitter, Foursquare and Google/Gmail. That’s nothing less than exciting!
For a digital ad congress, nothing less is expected. “This application will make people augment their onground experiences with something that go to their social spaces, the ability of one person to share his experience with friends on FB, twitter, find out what’s happing onground through a digital touchpoint,” says Pao Peña, Leo Burnett Head of Digital.
For its creators, the challenges are worthwhile in exploring. “We can use the ad congress to showcase the possibilities of mobile marketing beyond the traditional SMS. A local event can now actually utilize latest technologies for a practical use. By making delegates use the app, we will see the benefits of true mobility in focused applications that will enhance the delegates’ ad congress experience,” according to Manny Fernando, President of MEGAMobile.
“The online-offline interplay is what is really exciting about this app. The app itself may not be entirely new in a global sense. But what’s new is how online and offline really play an important role in the entire ad congress experience,” Peña adds. (Aye Ubaldo, PANA)
