GLOBAL – JULY 5, 2011 – To provide CEOs, CMOs, presidents and other senior-level executives with a rare opportunity to discuss the future of the mobile marketing industry, the MMA (Mobile Marketing Association) has announced its first annual MMA Mobile CEO and CMO Summit. To be held July 24 to 26 at the Casa de Campo resort in the Dominican Republic, this exclusive, invitation-only event will feature leaders and top decision-makers from every segment of the mobile marketing ecosystem, including brands, agencies, wireless carriers, publishers, regulators and developers.
The MMA Mobile CEO and CMO Summit features a veritable line-up of speakers, the best in programming, organized concierge networking for all attendees as well as top level entertainment. Highlights include an opening night keynote: by water founder and president Scott Harrison will talk about how clean water can change the world; a CMO’s Perspective from Best Buy executive vice president and CMO Barry Judge; a look at the power of location-based mobile marketing from The Weather Channel Companies CEO and president Mike Kelly; a fireside chat on privacy and other legislative issues with U.S. Federal Trade Commission deputy director, Bureau of Consumer Protection, Jessica Rich; a brand marketer’s view on what is needed to shift additional budget to mobile from Colgate-Palmolive Company’s vice president, global advertising and digital, Jack J. Haber; and a spectacular Kandelá! Show under the stars in the majestic Altos de Chavón Amphitheater
Other speakers include Facebook vice president of global marketing solutions Carolyn Everson; best-selling author and marketing expert Jeff Hayzlett; Pandora CEO and president Joe Kennedy; media futurist, author and blogger Gerd Leonhard, Verizon Wireless former president and CEO Denny Strigl; and more.
“It is critical that, as the leading global trade association for the mobile marketing industry, we create opportunities for senior leaders from around the world to come together and collaborate on the important issues facing our industry,” said Greg Stuart, MMA Global CEO. “The MMA Mobile CEO and CMO Summit brings together the best and the brightest minds in the industry and is a not-to-be-missed event if you want to be part of defining the future of mobile marketing.”
For more information on sponsorships and how to request an invitation to participate, please visit ceocmosummit.com.
