GLOBAL – UNITED KINGDOM, JUNE 24, 2013 – Chester-based Textlocal has designed and optimized a Messenger Survey Tool for businesses looking to gain more immediate feedback from their clients or customers in the form of surveys, booking forms or applications.
This new innovation offers businesses and organizations the ability to create self-branded, mobile-optimized surveys and data capture forms to send directly to their customers’ mobile phones.
"In response to demand from our customers and to the increasing trend of people being productive on the move, we have built our Messenger Survey Tool." says Alastair Shortland, Textlocal CEO. "We know messages delivered to a mobile phone have an opening rate of over 99.9%, the majority of which happen in the first 5 seconds. Industry figures suggest that surveys launched from emails have an average 20% open rate. Through delivering surveys and data capture forms to a mobile phone, businesses are able to benefit from the immediacy and responsiveness mobile platforms are able to deliver."
Shortland added: "There are so many great features to the survey tool, but two that stand out to me are the unique ability to both personalize your surveys through the use of mail merge, and track exactly which of your mobile contacts is opening and completing the surveys."
Will Hicks, from Textlocal’s Innovation Team spoke about form and functionality: "Having the ability to custom build your surveys or forms on the Messenger platform on your PC, adds to the efficiencies and flexibility of the tool. Our elegant drag and drop interface, database integration, image and logo uploading and the choice of drop down boxes, check boxes, radio buttons or free text areas to collect unique responses ensure you can be up and running with a professional looking and functioning survey or form in minutes."
All responses are automatically stored in the Messenger account for real time viewing, complete with easy-to-access stats displaying results.
