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Publicis JimenezBasic, Western Union launch ‘React’ series

MANILA, JULY 17, 2013 – Publicis JimenezBasic launched a series of 15-seconders for remittance service Western Union in May, but because of the success of the promotion, the spots are still enjoying some extended airtime.

“This Western Union campaign took the handle of the regular 3-day mall sales and used it to trigger the same craze, the same excitement, the same anticipation among money senders”, says Raymund Sison, associate creative director of Publicis Jimenez Basic.

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Western Union’s ‘React’ series is comprised of ’Wetlook’, ’Poste’ and ’Hulog’, .The commercials paint a humorous effect in attracting Western Union clients to the ‘Padala Sale’ offering for discounted money transfer transactions.  “These three spots featured the consequences of this intense excitement from unbelievably low fees”, explains art director Mike Fernando.

 CREDITS: 

Brand: Western Union 

Agency: Publicis JimenezBasic

Creative Team: Alex Castro, Lec Flores, Raymund Sison, Mike Fernando

Accounts Team: Chinky Veloso, Anca Bautista, Marga Enriquez

Planning Team: Trina Torres, Cara Soto


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