THAILAND – November 7, 2013 – Electrolux and Saatchi & Saatchi Thailand have created the world’s first work of art using a vacuum cleaner to launch the Electrolux UltraCaptic, Saatchi & Saatchi Thailand said in a press release.
Collaborating with the renowned Thai artist Chalit Nakpawan and production company Wakeup Rabbit, Saatchi & Saatchi Thailand have highlighted the innovative features of the new model vacuum cleaner in a video that has already received more than 250,000 views on YouTube.
The artwork – titled ‘Power’ – illustrates UltraCaptic’s unique Compact & Go feature, which compresses dust and dirt into a disposal pod to prevent it from diffusing into the air.
The ‘Capturing Imagination’ idea kicks off a content and social based campaign that will be activated across Thailand and South East Asia by Saatchi & Saatchi Thailand’s recently formed Live Creativity department.
Live Creativity is a hub dedicated to real-time content creation and social media campaigns.
Credits
Agency: Saatchi & Saatchi Thailand
CGH: Papop Chaowanapreecha
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Patharaporn Khunchon, Weerayut Angkharach
Copywriters: Ranongsak Tanoparat, Chavanon Tantisiriseranee
ECD: Joel Clement
Agency Producer: Aitthipat Boonkumol
A/C Service: Supansa Vongprasert
Artist: Chalit Nakpawan
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
DOP: Chalongwut Chorruangsak
Production Manager: Nuttheera Payakken
Producer: Athip Vichuchaianan
2nd Camera: Siriwat Seesaeng
Editor: Wisarut Deelorm
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