MANILA, PHILIPPINES – As heritage and fashion converge, Coca‑Cola and Converse have once again joined forces, unveiling the second chapter of their global collaboration. The collection underscores shared values of creativity, connection, and self-expression anchored in the campaign’s inclusive mantra: “Everyone’s a Chuck.”
This isn’t merely a branding exercise. It’s a thoughtful reinterpretation of Coca-Cola’s storied visual DNA through Converse’s design lens — a synthesis that turns soda heritage into wearable story. Premium touches and nods to iconic Coke symbolism bring the collaboration to life.
The collection breathes new life into Coca-Cola’s timeless graphic language. The famed Dynamic Ribbon Device — the wavy red wave introduced in 1969 — makes a prominent appearance.
Design elements include:
- Bottle-inspired accents: Outsoles feature a glass-green translucent hue reminiscent of vintage Coke bottles.
- Colorways rooted in Coke’s palette: Racing Red, White, Black, Egret, and subtle glass-green — reflecting classic Coke packaging and aesthetics.
- Customizable details: Interchangeable ankle patches, heel plates, sockliners — allowing wearers to personalize their look, echoing Coke’s own history of personalization and storytelling.
At the core of the drop is the premium limited-edition Chuck 70, soon followed by the four-color canvas variants of the classic Chuck Taylor All Star.
The collection extends beyond footwear, offering a curated set of apparel and accessories: heavyweight T-shirts, fleece hoodies, a canvas tote — all bearing layered puff prints, embroidery, and screen-printing that echo the tactile storytelling found in the shoes.
Color and graphic minimalism unite in these pieces, grounding them in Coke’s signature palette while delivering a collectible streetwear feel. These aren’t just fashion items — they’re wearable artefacts of cultural nostalgia and modern identity.
