GLOBAL – OCTOBER 3, 2011: Euro RSCG London is launching a new multi-media advertising campaign for its global banking client Credit Suisse. The campaign breaks this September in key markets across Europe and Asia as well as the US.
Focusing on the international financial press, key airport OOH sites and a breadth of digital advertising and web content, the campaign targets the bank’s existing and prospective clients, including Jen Kao, the US fashion designer; Lindt, the Swiss chocolate manufacturer; Oxygen, the Italian electric scooter manufacturer; Maccaferri, the Italian industrial group and Baidu, the Chinese search engine.
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Credit Suisse print ad – Baidu
Campaign media, planned and bought by Euro RSCG’s sister agency in the Havas group, MPG, include a variety of lifestyle media brands such as Vanity Fair and Monocle magazines.
The slightly surreal and fantastical imagery has been shot by an array of photographers including Tim Walker, Erik Almas and Andy Glass, each bringing their own particular talents to a specific client story. The campaign website also features behind the scenes videos and photos.
Gerry Moira, Chairman of EuroRSCG London and creative lead on the Credit Suisse business added, “Credit Suisse is looking to express its client commitment in a very different way. This creative work demonstrates that Credit Suisse puts clients first by sharing this global campaign with them. This is more than a case-history campaign, it’s a celebration of client and bank working together.”
The Credit Suisse campaign can be seen at www.credit-suisse.com/clients.
Thumbnail: Lindt CEO Ernst Tanner
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