MANILA, PHILIPPINES – Uratex Monoblock revives its acclaimed “Bawal ang Marupok” campaign – this time with a savory twist. Through the cleverly crafted “Free Taste” video ad, the trusted homegrown plastic furniture brand blends humor with hard hitting insight, reminding consumers that in both life and furniture, sturdiness matters.
Following the success of its previous installments, this year’s campaign steps beyond the usual and spotlights the deeper meaning behind “marupok” – a common Filipino term for weakness or susceptibility. Through this lens, Uratex Monoblock expands its messaging to include not just physical durability in furniture, but also emotional and psychological strength in everyday decision-making.
The campaign’s newest video, Free Taste, offers a humorous yet all too familiar narrative. It features a father and son navigating a grocery store lined with free taste stations. Each tempting bite leads them further away from their shopping list, ultimately giving in to impulse purchases. The relatable scene ends with a memorable note: #BawalAngMarupok – a modern mantra encouraging wiser choices amid daily temptations.
The video is more than a cheeky commentary on consumer behavior – it is a timely metaphor for the value of discernment and strength in all facets of life, especially when it comes to choosing long lasting home essentials.
With over three decades of industry leadership, Uratex Monoblock has become synonymous with quality and dependability. As the first local manufacturer of blow molded plastic chairs and tables, the brand has set a benchmark in innovation and resilience.
“#BawalAngMarupok goes beyond physical durability—it’s a way of thinking. We want to encourage Filipinos to choose strong, reliable options in all aspects of life, especially when it comes to their home furniture,” said Dindo Medina, Business Unit Director of Uratex Monoblock. “Whether it’s a chair, a table, or an entire furniture set, strength and safety should never be compromised.”
