PHILIPPINES – JULY 5, 2011 – DM9 JaymeSyfu is has been awarded Pascual Consumer HealthCare Inc.’s the Ascof Lagundi account following a five-way pitch last March. Agencies that participated in the pitch were Ace Saatchi & Saatchi, Publicis Manila, McKenzie, and the incumbent, Well Advertising. The appointment extends DM9’s pharmaceutical brand portfolio. Pascual Laboraties owns Pharex Health Corp, maker of Pharex Carbocisteine, for which the agency has created the award-winning "Center of Attention" campaign.
"This is a significant win for DM9 JaymeSyfu because it solidifies our pharmaceutical client portfolio," said general manager Ronald Barreiro. "Ascof Lagundi, the second biggest cough remedy in the country, is a very strong contender to the current market leader and presents an excellent opportunity for DM9 to showcase its brand building skills. We’re elated with this new business win and we look forward to working with the dynamic brand team behind Ascof Lagundi."
