WARC Media
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Insight & Intelligence
Meta’s AI advertising surge set to hit $240 billion in 2026, says WARC
In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising business to grow a…
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Insight & Intelligence
Reddit’s advertising surge signals new era for community driven media
LONDON, UK – Since its public debut in 2024, Reddit has rapidly emerged as one of the most dynamic platforms…
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Insight & Intelligence
Global newsbrand ad spend down to $32.3 billion in 2025 as advertisers increasingly favor user generated content
LONDON, UK – The advertising industry has a breaking news problem. Today’s abundance of hard news stories – from trade wars to armed conflicts –…
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Insight & Intelligence
Podcasts go visual: Video strategies fueling growth
February 12, 2025 – Global podcasting is evolving, breaking past the barriers of audio to embrace video as publishers chase…
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Insight & Intelligence
WARC report says boomers’ shifting media habits impact media planning
LONDON, UK — According to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’, Baby Boomers remain the world’s wealthiest generation, yet,…
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Insight & Intelligence
WARC Media’s forecasts Spotify’s advertising revenue to reach $2.1 billion in 2024 as the platform hones in on video content and ad revenue
STOCKHOLM, SWEDEN — Spotify, the world’s most popular audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run…
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Insight & Intelligence
WARC Media underlines the worth of gaming in advertising, but states ad spend is fractional
LONDON, UK — Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend…
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Insight & Intelligence
WARC Media predicts Pinterest’s ad revenue to reach $4.2 billion in 2025 as it embraces shoppability and AI
LONDON, UK — Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth…
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Insight & Intelligence
WARC Media drops ‘Platform Insights’ report focused on Snapchat, forecasts ad revenue to reach $5.2 billion in 2024
LONDON, UK — Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023,…
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Insight & Intelligence
WARC Media unveils challenges and opportunities for brands in the era of sports media fragmentation
LONDON, UK — At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation.…
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Insight & Intelligence
WARC Media forecasts global advertising spend to surpass $1 trillion in 2024 with dominance by tech giants
LONDON, UK — After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend…
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Insight & Intelligence
WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
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Insight & Intelligence
WARC forecast Instagram’s global advertising revenue to reach $71bn in 2024
LONDON, UK — Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent…
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