WARC Media
-
Insight
WARC Media drops ‘Platform Insights’ report focused on Snapchat, forecasts ad revenue to reach $5.2 billion in 2024
LONDON, UK — Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023,…
Read More » -
Insight
WARC Media unveils challenges and opportunities for brands in the era of sports media fragmentation
LONDON, UK — At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation.…
Read More » -
Insight
WARC Media forecasts global advertising spend to surpass $1 trillion in 2024 with dominance by tech giants
LONDON, UK — After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend…
Read More » -
Insight
WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
Read More » -
Insight
WARC forecast Instagram’s global advertising revenue to reach $71bn in 2024
LONDON, UK — Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent…
Read More » -
Insight
WARC Media Report Reveals Connected TV Growth Lags Behind Retail Media’s Surge
SINGAPORE — WARC Media’s latest Global Advertising Trends report, “Connected TV’s next episode,” has revealed that advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However,…
Read More » -
Insight
TikTok’s advertising revenue poised to defy 2023’s digital ad market slowdown
In a 2023 report by WARC Media, it was revealed that the digital advertising industry is currently experiencing a slowdown…
Read More » -
Insight
YouTube trumps Netflix as biggest TV streaming platform according to WARC Media’s ‘Platform Insights’ report
LONDON, UK — YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of…
Read More »
