Warc
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Global News
Warc Media Awards: Effective Use of Partnerships & Sponsorships revealed
LONDON – The results of the Effective Use of Partnerships & Sponsorships category of Warc’s Media Awards, a global competition recognizing communications…
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Global News
Warc Media Awards: Best Use of Data winners announced
LONDON – The results of Warc’s Media Awards, recognizing communications planning that has made a positive impact on business results, continue to…
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Global News
The rise of ‘dark social’ and chat apps to impact marketers – Warc Toolkit 2017
LONDON – The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact…
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Global News
Warc Media Awards: Effective Integration golds go to LEGO, Knorr, and Churchill Insurance
LONDON – Warc announced on Friday the Gold, Silver, and Bronze winners of the Effective Channel Integration category of the Warc Media…
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Global News
Warc reveals effective Asian marketing trends for 2017
LONDON – Warc, the global marketing intelligence service, has today released its Asian Strategy Report 2017, an analysis of the region’s most…
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Global News
CMO Dana Anderson talks of Mondelez’s ‘fearless’ line on change ahead of chairing Warc’s Prize for Innovation
CHICAGO – One of the world’s most eminent marketers, Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelēz…
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Digital News
Virtual Reality and Augmented Reality offer extensive marketing benefits for brands – Warc Toolkit 2017
LONDON – Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with…
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Global News
Artificial Intelligence to impact the marketing industry next year – Warc Toolkit 2017
LONDON – Warc, the global marketing intelligence service, concludes that Artificial Intelligence (AI), defined as the ability of computers to…
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Global News
Warc launches Toolkit 2017 in association with Deloitte Digital, identifies six key marketing trends
LONDON – Warc, the global marketing intelligence service, has released Toolkit 2017, an annual examination of forthcoming challenges faced by…
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Digital News
Marketers see mobile effectiveness increase in APAC – Warc and Mobile Marketing Association study
SINGAPORE – Mobile marketing effectiveness is improving in Asia Pacific, with budgets set to follow, new research from Warc and…
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Global News
Global advertising spend growth to slow next year – Warc
LONDON – The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5%…
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Global News
Join Warc 2017 Innovation Awards, no entry fee needed
Warc has just launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a $10,000 cash…
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Global News
Warc announces shortlist for 2016 Prize for Asian Strategy
LONDON – More than one fifth of this year’s shortlisted entrants for the Warc Prize for Asian Strategy hailed from…
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