Warc
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Insight
Insight: 97% of marketers believe pandemic-induced consumer behaviours are here to stay and will impact 2022 strategies
LONDON, UK — As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on…
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Insight
Insight: B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute. Applying the newly revealed “B2B Effectiveness Code” can drive real change
LONDON, UK — WARC, LIONS, and LinkedIn’s B2B Institute, have today published “The B2B Effectiveness Code,” one of the largest…
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Insight
Insight: UK advertising spend to exceed £29bn this year with increased recovery predictions
LONDON, UK — The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to…
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Awards News
Awards: WARC announces winners and insights of the WARC Awards for Asian Strategy 2021
LONDON, UK — Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II, and Pizza Hut are among…
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Insight
Insight: Advertiser spend on TV and social media is twice as high as daily consumption
LONDON, UK — A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a…
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Insight
Insight: Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
LONDON, UK — After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved…
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Awards News
Awards: WARC Awards for Asian Strategy 2021 – shortlist announced
LONDON, UK – Bosch, Gillette, Lifebuoy, Pepsi, Pizza Hut and SK-II are among the 20 brands whose campaigns have been shortlisted…
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Insight
Insight: According to WARC, strategy is growing in importance and divergence but lacks diversity in its hiring
LONDON, UK — The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds…
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Insight
Insight: WARC reveals insights from the 2021 Cannes Creative Effectiveness Lions winners
LONDON, UK — WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common…
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Awards News
Awards: WARC Awards for Media 2021 – juries named
LONDON, UK — WARC, the global authority on marketing effectiveness, has named the four jury panels for the WARC Awards for…
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Insight
Insight: According to WARC, global advertising spend set to rise by 12.6% this year to reach US$665bn
LONDON, UK — Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from…
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Global News
Insight: WARC releases ‘Rethinking Brand for the Rise of Digital Commerce’, a new white paper reframing brand-building in the post-pandemic era
LONDON, UK — In Rethinking Brand for the Rise of Digital Commerce, WARC, the global marketing intelligence company, responds to…
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Awards News
Awards: Winners announced for the inaugural WARC Awards for Effectiveness 2021
LONDON, UK – Honouring the best ideas that deliver business results, a total of 61 awards have been given at…
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