ASIA-PACIFIC – SINGAPORE, SEPTEMBER 28, 2011: Singapore Management University (SMU) is set to rebuild its website from ‘the ground up’ with the help of TEQUILA, TBWA’s digital specialist brand, over the next 10 months.
TEQUILA\Singapore was awarded the project following a three-way, eight-month pitch process and is supported by Pebble Road for the research and analytical requirements of the project.
“The website will be very progressive in terms of its technology but will be firmly based on the practical, pragmatic approach to higher education that is unique to SMU,” said Brent Farrell, managing director, TEQUILA\Singapore.
“Our students are known as highly competent, inquisitive, self-motivated and full of positive drive,” said SMU website project leader Gregory Metz Thomas. “Our goal is to develop a website which is a match for their talent. It is reassuring to know we have a world-class design firm behind the scenes to make it happen.”
The website will address the growing influence of social engagement and mobile communications on all stakeholder groups on a multi-device compatible platform. Regular focus groups will provide insights into the most practical and efficient approach to these fast-evolving channels.
